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MEDIATING [INFRA]STRUCTURES: SEAMLESS RETAIL DESIGN: THE STORE OF THE FUTURE

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In this talk Katelijn will present the results of the summer school “Seamless retail design: integrating the spatial, experiential and digital”. The goal of this 10-day summer school was to let students from different disciplines (interior design, architecture, product design/industrial design, marketing) collectively reflect on the challenges and opportunities of the “store of the future”. The general set-up was to combine the state-of-the-art knowledge coming from both academics and experienced practitioners with the creativity of students. Three major themes were highlighted during the morning teaching sessions: retail design (spatial), sensory marketing (experiential), and online & digital developments. In the afternoon sessions, students actively engaged in a design workshop in multidisciplinary teams, supervised by experienced retail designers. Each day, the teachers of the morning sessions also assisted in supervising the afternoon sessions to ensure an optimal integration of the knowledge. The results will be presented within a theoretical framework of the evolution of retail - from the past, present end future.

Teacher: 
Katelijn Quartier
Status: 
scheduled
Saturday, September 12, 2015 - 15:00
La Loge, rue de l’Ermitage 86, 1050 more
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